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5 Examples of fun in-house creative agencies

Top teams producing cool creative as in-house agencies

Connor Murdock
CEO/founder of Basil. Former creative director, motion designer & video editor (10+ years)

What’s the difference between an in-house agency and a normal creative department? There are quite a few differences, but one common “fun” difference is the branding and name of the in-house agency. Often, you’ll find that a brand’s in-house agency has an entirely different brand, website, and/or name, with some thematic connection to the main brand it represents.

Here’s a list of some of the top in-house agencies:

1. Window Seat - Delta

Window Seat is Delta’s in-house creative arm, and produces all sorts of creative campaigns like Faces of Travel and more recently, a series of spots highlighting Olympic athletes for Paris 2024.

2. The Kitchen - Kraft Heinz

The Kitchen is Kraft Heinz’s in-house agency, boasting a fun and playful website. It represents the sub brands of Kraft Heinz like Oscar Meyer, Lunchables, and Heinz ketchup.

3. Rebel Fish - Norwegian Cruise Lines

Rebel Fish is the aptly-named in-house creative team at Norwegian Cruise Lines, working on all creative from merchandise to food/beverage brands served onboard cruise ships to video campaigns.

4. Yelp Creative - Yelp

While the name is not admittedly as differentiated as some of the others on this list, Yelp does make a point to split out its creative agency with its own website. The internal team at Yelp is responsible for campaigns like “Yelp Onward”.

5. Superette - Doordash

Superette is Doordash’s full-fledged internal creative agency. They produce some super cool creative and brand collateral, like Doordash’s magazine called Secret Menu and this edgy valentine’s day video campaign promoting self-love.