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Guide Download: Making the Business Case for Creative Excellence

This guide will arm you with everything you need to explain why creative excellence isn't just about aesthetics — it's good business.
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How to prove creative quality drives business results and get the resources to deliver it.

Connor Murdock
Founder of Basil. Former CD, motion designer & video editor (10+ years)

We're the creative & marketing operations professionals—the unsung heroes who spend our days translating between "make it pop" and "what's the ROI on pop?"

This guide will arm you with everything you need to explain why creative excellence isn't just about aesthetics — it's good business. Think of it as your diplomatic immunity card for the next time someone suggests you "just use a stock photo."