🧊 How YETI Built a $1.7B Brand Through In-House Teams and Authentic Communities
In-House Creative Team Structures: A Field Guide to Strategic Ops
How Creative Ops Evolved Beyond Basic Project Management
ON BRIEF Podcast

Lindsay & Bob Guerrero

Tracking the Unmeasurable at a Global Brand
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Who's on this episode:
Lindsay Guerrero, Global Events & Experiences | Bob Guerrero, Creative Strategy & Operations
Topic
Operations & Experiential
Host
Connor Murdock, Basil Founder

How does Patagonia launch winter gear while it's summer somewhere else—and while staying true to their community & family values? Discover the brand operations behind orchestrating campaigns & events around the world. Meet one of the husband-wife duos behind the brand.
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Lindsay Guerrero, Global Events & Experiences
Bob Guerrero, Sr. Creative & Strategy Operations

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Latest blog posts

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In-House Creative Team Structures: A Field Guide to Strategic Ops

Proven structures for scalable creative operations that maintain brand consistency while enabling rapid execution—from centralized hubs to embedded teams.

Guide Download: Making the Business Case for Creative Excellence

A downloadable guide on how to measure creative quality and success | For marketing and creative teams

🧊 How YETI Built a $1.7B Brand Through In-House Teams and Authentic Communities

How YETI's in-house creative team and grassroots ambassador network created a $1.7B brand without relying on celebrity endorsements.