🧊 How YETI Built a $1.7B Brand Through In-House Teams and Authentic Communities
In-House Creative Team Structures: A Field Guide to Strategic Ops
How Creative Ops Evolved Beyond Basic Project Management
ON BRIEF Podcast

Jonathan Candelaria

Creative Director's Approach to Moving the Needle for Brands
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Who's on this episode:
Jonathan Candelaria, VP Creative Director
Topic
Agency Operations
Host
Connor Murdock, Basil Founder

What separates campaigns that move the needle from those that make noise—and why is the creative briefing process the make-or-break moment most brands completely botch? We uncover the counterintuitive approach to freelancer integration and reveal why reputation beats brand guidelines every time.
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Jonathan Candelaria, VP Creative Director

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Latest blog posts

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In-House Creative Team Structures: A Field Guide to Strategic Ops

Proven structures for scalable creative operations that maintain brand consistency while enabling rapid execution—from centralized hubs to embedded teams.

Guide Download: Making the Business Case for Creative Excellence

A downloadable guide on how to measure creative quality and success | For marketing and creative teams

🧊 How YETI Built a $1.7B Brand Through In-House Teams and Authentic Communities

How YETI's in-house creative team and grassroots ambassador network created a $1.7B brand without relying on celebrity endorsements.