Mary Mac Moore

‍What does it take to keep a brand's creative vision consistent, efficient, and impactful across multiple channels?

In this episode of On Brief, we sit down with Mary Mac Moore, Director of Creative Integration and Operations at Away Travel, to explore the often-invisible but crucial role of creative operations. Mary Mac shares how she serves as the "glue that holds everything together," building systems that balance structure with flexibility while managing resources and timelines for Away's sleek, thoughtful creative work.

From her unexpected journey from nutrition science to journalism to agency life and finally to in-house creative ops, Mary Mac reveals how she's mastered what she calls "organized chaos." We dive deep into Away's adaptive creative briefing process, their strategic approach to content diversification—from iPhone TV spots to celebrity productions—and how they've learned to identify which projects need full-scale productions versus simpler solutions. Mary Mac also discusses the constant tension between creative quality and efficiency, sharing practical insights on how her team captures campaign imagery during e-commerce shoots and works with everyone from content creators to photographers to maximize both creative output and budget effectiveness.